Do I not notice these in Los Angeles? Or are they just way more surreal on the road? I do not know.
I look to road signs with almost religious intentions. They’re the symbolism of the dreamtime of the road. For the past half decade, I’ve seen the above sign, advertising Microsurgical Vasectomy Reversal in half a dozen states. If road trips are like dreams – this sign is a mysterious constant.
It’s always the same sign, with different phone numbers, depending on the region. Somewhere there’s a headquarters to this operation, a nexus of vasectomy removal, where a phone sits, awaiting the call of a man, desperate to put his soldiers back into the field.
above – I think I’ve noticed this on previous trips, but there’s a fantastic number of medical billboards in Texas. If I were to judge Texas by its billboards, I’d think the state is all about horsepower, adult products and elective surgery. The above billboard, for Robotic Heart Surgery,is probably the strangest of the bunch – it’s a teaser ad for the Trinity Mother Frances Health System. I’m left wondering if Texans have become so wealthy that they spend their time and dollars planning elaborate health care procedures – or, maybe there’s so little health insurance in Texas that the health care system has become completely Darwinian and market driven.
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