Ronald Makes it MagicI’m going to presume that this tape was given away with Happy Meals or in some other unpleasant manner thrust upon the virgin ears of tender young girls and boys. Released on the Rhino Kids label, which I can only presume is a morality-free black hole of closet pedophiles, based upon their willingness to participate in anything involving this yellow clad, Willard Scott descended beast.

I really like the way that this tape is presented to the public. The front cover is designed to look like a magical radio, one where McDonalds’ programming is eternally on. A fun world where Ronald and his assorted burger pushers work together to wrap you in a warm bun of audio comfort. Like WKRP in Cincinati, but with Howard Hesseman (the hip Head of the Class teacher) replaced by a red afroed clown in a jumpsuit.

The audio content of the tape is extremely disconcerting. Side A consists of a Halloween themed radio show, with all of the voices being provided by the colourful cast of McDonaldland characters. It’s a brutal assault on the senses, and something that no child should ever be exposed to. The B Side continues the radio show, but introduces a cast of costumed children, singing songs and playing a dumb-as-shit game involving the cast of children saying “boo” whenever they hear a bell. Obviously it’s intended to function as an introduction to the indoctrination to the Pavlovian response McDonalds hopes to burn into them, forcing them to respond to his image and voice by going immediately to the nearest McDonalds and eating their “food”.

Side A

Look What’s on the Radio

Side B

Ronald Makes it Magic